Business Analytics
Demand for Business Analytics Across Fields
The disruption of big data in the global economy has placed analytics technologies and skills at the forefront of business success. As more data becomes available and demands evaluation and management, analytics-focused leadership is essential to gaining a competitive edge in any industry.
That’s where you come in. As a graduate of the program, you will be able to meet modern demands for data analytics expertise in any field. HBAP students apply their new knowledge in more than 13 industries, including consulting, pharmaceuticals/health care, manufacturing, technology, financial services, petroleum/energy, and more.
Prepare for the Future of Business Analytics
In the 21st-century business world, it’s not enough to incorporate data analytics into your organization; you must be fluent in it.
Our online business analytics certificate is designed to give executives and leaders a comprehensive understanding of useful tools and emerging technologies like data mining, predictive analytics, data aggregation, blockchain analytics, and AI to improve strategy, production, marketing, and operations throughout the supply chain. You will learn not only how to understand analytics for business but how to translate your findings and effectively communicate them to your teams.
This certificate program will help you develop a strategic mastery of languages and platforms, such as:
- Python
- SQL
- R
- Tableau
- AI/ML
- Blockchain
Learning Outcomes at a Glance
HBAP courses are designed and taught by Harvard faculty who are actively shaping the future of business analytics. Informed by their insights, courses strengthen you with the business analytics expertise that will enhance your leadership for years to come.
Digital Strategy and Innovation: Explore how big data has made analytics central to global business’s growth strategies.
Foundations of Quantitative Analysis: Discover how to use statistical approaches to solve business problems, make sound decisions, and become an effective manager.
Programming and Data Science Systems: Gain the skills to make technological decisions through technical instruction, discussion of case studies, and weekly programming projects.
Data-Driven Marketing: Examine how digital transformation has revolutionized marketing and how to succeed in the now data-driven field.
